Brands & Activities

Portugal

Car Rentals

Hertz is present in Portugal since 1959. HR Aluguer de Automóveis S.A, has been operating as a franchisee since 1994, representing Hertz, Dollar, Thrifty and Firefly brands. In 2022, HR Aluguer de Automóveis S.A joined the Autohellas group.

Hertz is one of the leading car rental companies in Portugal, with a strong reputation for its business expertise, market strategy and diverse portfolio. It offers standard, vans and premium car rentals for both corporate and leisure customers; cars equipped with a rooftop tent through the Campers service and hourly van rentals with Hertz 24/7 service. Besides Hertz car rentals, HR Aluguer de Automóveis S.A. also provides Dollar, Thrifty and Firefly rentals, catering to different rental needs and delivering high-quality service to its customers throughout the country.

Car Imports, Distribution and Sales

In addition to car rental services, HR Aluguer de Automóveis S.A. is also known for its used car sales service in Portugal. Hertz Carros Usados was launched in 2012 and has been expanding in the used car sales market ever since .

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